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Brand New: The Shape of Brands to Come Wally Olins
Publisher: Thames & Hudson

Feb 26, 2014 - At a time when the rise of content marketing demands that brands become publishers and entertainment companies — churning out everything from blog posts, to tweets to videos — this is more important than ever. 3 days ago - This still happens, but following the disappearances of several high-profile brands suspected of doing just that (you'll hear plenty of murmurs about shoe brand Stiletto Moody in particular), many fashionistas have been left wondering if . 5 days ago - KOCO by Beauty Brands. Here are two key ways to approach the Act as a training resource for new employees. It's the The shape of the bottle and labeling appeals to my design sense. So you have never heard of beauty brands? KOCO includes 60 different shades each of nail polish, eye shadow, and lip stick. Eventually, the line will include makeup brushes. KOCO is the new in house brand of beauty brands. Feb 29, 2012 - While there is a certain semblance of truth to that, the wisdom itself predates the advent of social media where the only encounter the public had with your brand was the relentless barrage of television commercials and full-page glossy Fast-forward to the age of Facebook, where the idea of personal, one-to-one interactions began to take shape and caught the attention of brands that were eager to forge a better, more meaningful connection with their consumers. Click The Pic And Come On Over And Join B'Nails. I will be purchasing more KOCO . Tone of voice guide This will not only help generate ideas but will encourage buy-in when you later come to implement the tone of voice. Mar 17, 2014 - To the general public, logos serve as an instant reminder of a company or a product; to the client they're the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into Fonts come in all shapes and sizes that resonate differently with strength (slab type fonts, big and powerful); class and style (fonts with elegant scripts or serifs); movement and forward thinking (type that is slanted).